Radio advertising offers government institutions, businesses and organizations the opportunity to deliver a low cost, simple and yet powerful message to a targeted group of listeners that may be interested in their product or service. The primary type of radio ads that Radio Regent offers are produced spot commercials. Studies show that radio ads create emotional reactions in listeners. In turn, consumers perceive the ads as more relevant to them personally, which can lead to increased market awareness and sales for businesses running ad schedules.
Radio Regent advertising rates vary depending on length (sixty or thirty seconds ), frequency and duration (schedule) period of the advertisement. Please see below Radio Regent advertising rates.
Spot commercials consist of playing a pre-recorded commercial that is normally produced by Radio Regent on behalf of a client and last for no more than one minute. Although sixty second spots are the most common, Radio Regent will also sell spot commercials in thirty second intervals. Produced Spot Commercial formats include promotions/advertisements and commercials that are produced by Radio Regent or some other entity on behalf of the client and may involve straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these.
When considering a spot commercial the client will also need to factor in the cost of producing a professional commercial, including copywriting, voice talent, and audio / visual editing, which can add up to $100 to $500 or more to produce. Radio Regent rates for producing a professional spot commercial varies in range from $75.00 to $150.00. Since spot commercials are not reliant on any particular dj or host, a spot commercial can be aired frequently. Spot Commercials are commonly aired five to seven times daily.
60-Second Spot Commercials Rates
The cost of producing a 60 second Spot Commercial by Radio Regent is $150.00.
The cost for airing a 60-second Spot Commercial that is scheduled 5 times during the day is $30.00. The cost of airing a 60-second Spot Commercial, that is scheduled 5 times daily for a period of a 7 day- week (a total of 35 broadcasts) is $210.00.
30-Second Spot Commercials
The cost of producing a 30 second Spot Commercial by Radio Regent is $75.00.
The cost for airing a 30-second Spot Commercial that is scheduled 5 times during the day is $15.00. The cost of airing a 30-second Spot Commercial, 5 times daily for a 7 day- week (a total of 35 broadcasts) is $75.00.
Running an advertisement on Radio Regent can be extended for weeks at a time. For business or services considering advertising periods of longer than a month, Radio Regent will offer discounted rates.
To advertise on Radio Regent or find out more information contact us